Last week, Sonar released a new dashboard on the Atlas Container program called the Maritime Commerce Console.
This is the last dashboard to be added to the sonar and, like others, is intended to enhance the use of sonar and use Google Looker. This includes details of ocean data that have not been published elsewhere, as US customs reservations and customs data are divided into detail.
The best way to understand Sonar users is not to read this blog, but to join the app. The Maritime Commerce Console can be found at the top of the sonar under applications / other programs / Atlas Container – the Fourth Term Trading Console is at the top.
Use file # 1: know who is most exposed to tariffs
Tariffs are a moving target and uncertainty is a reasonable reason why we are now rotating the maritime business console.
Two examples that come to mind immediately are imports from India and furniture.
Last month, I sought to announce that it will be a future furniture tariff, “People still have to sit down and write other furniture observations from sonar. This reflects the use of a maritime business console that makes it easy to evaluate the potential effects on a particular vertical carrier such as furniture.
I can easily explain the details using the maritime business console:
- Where the furniture is made
- That US ports have the most impact
- Carriers and transmitters are most exposed to furniture
- Ocean carriers that are most exposed to furniture
I expect investment analysts to find their value in these failures by evaluating the effect of geopolitical events.
Import data from India to the United States can be used as an example of how to strengthen the product’s maritime business console. In response to tariffs, Sonar can quantify the drop in ocean reservation volume – the chart below shows the volume of reservation from India to the United States. The Maritime Trade Consul makes it more effective to show which ports, transportation, transmitter and ocean carriers have the most impact.
The volume of import booking from India to the United States has declined sharply in response to tariff increases. (Chart: Sonar)
When sorting by the Indian trade line to the United States, the Maritime Commerce Consulate shows that the East Coast ports are the most influential on the tariffs imported from India. (Chart: Sonar)
The maritime trade consulate also shows that ocean carriers are most influenced by the Indian trade line to the United States. Different colors in the rods indicate different transportation. (Chart: Sonar)
The maritime business consul also shows that industries have the most impact, including clothing and textiles, as well as industrial equipment and components. (Chart: Sonar)
Use Item No. 2: Criterion by vertical transport and/or geography
Transportation is best provided by data that is specifically related to their industry. Especially in unstable times, what happens with valuable and high -value cargoes can be very different. For example, relatively high value imports from India may resist current tariffs, but imports will not be low.
The Maritime Commerce Consulate allows transportation to make the quality of services they receive from carriers only for their industry. For example, the Maritime Commerce Consul provides a view of the TEU’s rejection rate, which includes dishes due to empty boating as well as things that go to future sailing. It also shows the average lead time between the reservation and departure date and the average transit time.
The above diagrams are only for clothing made in India that enter the United States. According to expectations, the booking and the ocean rejection rate has fallen sharply with increased tariffs. (Chart: Sonar)
Use Item No. 3: Trade Development
The name of the maritime business console names the names. That is, the name of the largest carriers, transmitters and carriers of the ocean that are moving containers, classified by vertical transportation and/or ocean/destination/business line. This information is very valuable for railways, port officials and Drayage companies when marketing their services. For example, a company that owns the warehousing space in Dallas may want to call the transportation and transmitters using the Houston Port in an attempt to choose a volume that may otherwise be warehous to the port.
The following example is a list of top transportation and importers of containers through the Houston Port. Companies that serve the area should have this as a targeted customer list. (Chart: Sonar)
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