For consumers who live in subway or suburban areas, fast delivery is no longer luxurious but an expectation. It doesn’t matter if they order a new book or new tires for their car. There is a chance, they can find a retailers who wish to deliver it within 24 hours. However, rural residents do not expect the same.
For tens of millions of people living in areas where even access to food delivery may be scarce, expectations are two days ago by Amazon Standard (on a good day), while delivery appears to be a strange day. However, it is worth noting that there is a difference between expectations and desires. Rural residents not only want to have quick delivery but also want to pay for it.
Understand the rural buyer
Consider the rural residents for a moment and what does that mean. These are people who sometimes only have to drive for 30 minutes to remove bread and milk from the store. So it may not be surprising that these buyers rapidly increase their online purchases, given the new review of more than 1,000 online buyers made by Roadie and Studioid Dive’s Studioid. This is the number of urban residents (58 %) and especially above the suburban residents (49 %) who said the same.
Just because rural residents do not expect to access faster options, that doesn’t mean they will not use them if they are more accessible. Despite limited options, approximately a quarter (24 %) of rural consumers say they always choose the fastest delivery method for their orders. Even better sellers, even better, 58 % of rural respondents say they pay for instant goods for 24 -hour delivery and more than one third (35 %) say they pay extra for 24 -hour delivery. The majority (60 %) also said that they were completely or very satisfied, the last time they paid for faster delivery was justified.
This information should be a wake call for retailers. 24.4 % of the US population Live in rural areas. The growth of e -commerce is no longer limited to urban centers. Rural markets not only show the deprived part of the population but also a growth opportunity for brands that want to increase their access beyond the city.
“How can we go beyond rural customers?” Dennis Moon, CEO of Roadie, says a population delivery platform. “This can be done, but you need to lay in AI and machine learning and data science to make the most economical way to reach point A to point B, and this may mean stopping at points C, D and E to create the farthest point.
In addition, since sellers deliver faster to rural markets, they should consider that marketing tactics targeting rural consumers may be different from the norm. Our review showed that rural buyers are:
- Is less likely to join membership clubs for free
- Is more likely to delay purchases for better control when arriving
- Is less likely to buy goods from a retailer because retailers provide free returns
So how do the transmitters take the goods to rural accommodation when the last miles are in it?
Close the gap with over -delivery networks
Rural buyers want to deliver faster and are happy to pay for it – but they do not necessarily trust any delivery provider to do so. While confidence in national packages, these respondents are less likely to trust regional carriers or gig -based delivery programs.
And however, these are the amazing regional drivers who can bring the purchased items to their destination within 24 hours, which complicates these issues. Package carrier networks are not built for one -day or 24 -hour delivery, especially when this is large.
“Rural customers do not have the experience of delivering an independent contractor that people do in a larger population center,” says Moon. “And sometimes they have a UPS driver or post that has been delivering to them for decades. They are not used to use someone who goes into their road with their package with a faster and higher quality closure because they can be more flexible.
The last thing retailers need to write about this poll. Quality is important in the last mile for rural customers. Approximately half (48 %) of the rural respondents said they did not decide to order a retailer because of the previous experience.
As an UPS company, the ROADIE pairs the national scale and the reliability of UPS with a delivery network on demand and excessively. This means that retailers do not have to sacrifice brand trust in order to achieve the desired speed. Roadie can activate delivery within 100 miles of any inventory place, allowing you to reach a wide range of rural homes.
Expanding Services Limits the same day
If the survey data is told to us, it is that one -day delivery will not be limited to urban and suburban markets. Rural buyers have announced that they are ready when paying options that day and retailers who respond to quality services will have a competitive advantage with their trust and loyalty. Do not stop in the city area to create a better and more fair customer experience.
Communicate with Roadie To learn how you business can meet the increasing expectations for one -day delivery.
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