
Hours after the key exemption of the US tariff, the TEMU Chinese e -commerce platform announced a significant change in its transportation strategy and decided to travel all US sales through US -based sellers. According to a statement from TEMU, all sales in the United States are now run by local sellers and orders are carried out domestically. The move reflects the departure from previous trust in De Minimis, which allows goods worth $ 800 or less to enter the US duty.
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TEMU, along with other Chinese e -commerce giants such as Shein and Aliexpress, had invested in this hole to deliver very low -cost goods to US consumers. However, the expiration of this exemption, along with tariffs imposed by the former President Donald Trump in Chinese imports, has led TEMU to adapt its business model. TEMU, using warehouses based in the United States, maintains its goal of maintaining its competitive prices as the vision of the new tariff.
Data from the Indexbox platform show that de Minimis exemption has been an important factor in the expansion of Chinese goods in the US market. Despite the change in transportation, TEMU products are mainly manufactured in China and raise questions about the long -term stability of this strategy. The company faces challenges such as possible shortage and the need to adjust pricing strategies to cover new operating costs.
On social media, users have reported a shortage of stocks and extra costs for not localized items, indicating a transitional period for the operating system. As TEMU moves in these changes, there are wider consequences for the prospects for e -commerce and US -China trade relations.
Source: Indexbox market information platform