For years, logistics has been considered a sector waiting to be disrupted. Tech startups have circled the industry with fancy interfaces and lofty promises. But they have underestimated the complexity of this space—and their ability to change it from the outside.
At CH Robinson, we take a different approach. We are engineering disruption from within. By integrating advanced technology and artificial intelligence into our disciplined operating model—based on a pure mindset of continuous improvement and world-class logistics leadership—we create real, measurable value for our customers and reinvent the rules of logistics.
The shift to artificial intelligence
Over the past 18 months, we have embarked on a transformation that goes deeper than digital. Building on our experience applying machine learning and general AI, we’re reinventing our operations with agentic AI—intelligence that doesn’t just automate tasks, but guides decisions, in real time and at scales of complexity.
It’s not about technology. It’s about core re-engineering. Our systems are becoming self-learning. Our workflow is becoming self-optimizing. Our people are powered by artificial intelligence that understands context, nuance, and purpose.
Intelligence at scale
We don’t just have advanced AI capabilities and powerful technology. We have scale – and that changes everything.
We handle over 37 million shipments per year. That’s over 100,000 times a day. One every second. It’s not just volume. This is speed. And this is the foundation of our artificial intelligence advantage.
Our models are not trained based on theoretical assumptions. They are trained in the complexity of real-world logistics – across modes, geographies, industries and customer nuances. That means our predictions are more accurate, our automation smarter, and our insights more actionable.
This scale gives us the unique ability to see patterns that others cannot, respond faster than the competition and deliver accuracy at speed. It’s how we help our clients navigate with confidence—whether they’re navigating volatility, optimizing cost, or accelerating growth.
Proof in performance
This transformation is fundamental, not theoretical. It’s about real impact, not pilot or promise. We see real results in our customer service and numbers.
From 2023, we have achieved more than a 35% increase in productivity – while decisively separating job count growth from volume growth. It’s not just efficiency, it’s scalability. This is pure AI in action: smarter systems, more accurate execution, better results and the scalability to consistently deliver them across a complex global supply chain. We were the first mover to deploy AI at scale, pioneered the automation of the entire shipping cycle, and now operate a fleet of 30+ AI agents that have handled millions of tasks. These agencies provide our customers with faster time to market, better service and more strategic support, while freeing up our people to focus on high-value work.
This is a form of reinvention as global supply chains become increasingly complex and disrupted. That’s why we’ve outperformed the market for six consecutive quarters — even during the long shipping downturn.
The power of real-world data
Our advantage is not only in algorithms. It is in the data that gives them power. We move more freight than any other company in North America, and our data reflects the full spectrum of logistics complexity—from granular to global.
This gives us a level of insight and predictive power that others simply cannot match. It’s not just about knowing what’s going on. It’s about knowing what’s next – and helping our customers with it before it becomes a problem.
Technology-based, relationship-rooted
In logistics, relationships still matter. Technical knowledge is the same. What is changing is how those strengths are applied. Our account managers, planners and strategists are now supported by intelligent systems that learn, adapt and act – allowing our people to focus on what they do best.
This automation is not for its own sake. This increase is on purpose. This pure artificial intelligence meets human ingenuity to provide smarter services, faster decision making and better results.
The intruder is already inside
Others are still trying to look like tech companies. We have already become one
We are not waiting for disruption. We are engineering it. And we do it from the inside out, with unlimited potential. Our runway is powered by the depth of our technology, the scale of our AI capabilities, and the operating model built to enable both. Combine that with expert logistics and deep, trusted relationships and you have a formula that no one else can replicate.
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