Passport Global, the leader of global e -commerce solutions, today announced the publication of two timely research and insight -based reports before the peak holiday season.
Also Read: 56 % Container Shipping Profit in Q2 as US Cloud Tariffs
First, Peak of Chapter 2025 Playbook: Data support strategies for customer profits and loyalty were produced in collaboration with Drive Research and were conducted in July 2025 out of 200 senior e -commerce leaders across the United States, Britain and Canada. This main study shows how direct brands to consumers are increasing tariffs, end de Minimis, and the pressures of real estate in the busiest quarter-month of purchase-with practical strategies to protect margins and maintain customer trust.
High Season Report: Self -esteem from optimism is left behind
The peak of season 2025 Playbook illuminates how to prepare the leading brands for the busiest quarter -month of the year – and gaps that can inhibit their strategies.
Key findings are:
-
96 % of e -commerce leaders expect the volume of international order in Q4 to increase compared to 2024.
-
7 out of 8 brands (87 %) are currently raising US prices to compensate for tariffs, and emphasize how trade pressures are changing consumer pricing strategies.
-
99 % say tariffs and trade changes directly affect their peak planning, and 81 % of them have a significant impact on costs and operations.
-
Only 31 % of leaders are “very reliable” in their ability to fulfill the border realization-though they have begun most of the planning by mid-year.
-
57 % raises rapid and reliable delivery as your target number 1 this season before reducing costs or even improving margins.
-
41 % of the costs of transportation were identified as a superior concentration area, and many were doing domestic realization as a way to increase speed and profitability.
-
37 % say customer satisfaction is their most important KPI, and proves that loyalty and experience are as important as cost.
The report also highlights customer stories of reinforcement brands with a passport. “We know exactly that success this season looks like we just don’t know if we can deliver it alone,” said one clothing executive.
“As our findings show, the stock is higher at this peak season,” said Alex Yanner, founder and CEO of Passport. “Marks do not just fight tariffs.
Winning in the US Market: Tips for International Brands
Published alongside Peak Playbook, winning the US Market: Expert Insights for international e-commerce brands, provided by Vice President of World Passports by Thomas Taggart, providing important insights for non-US brands seeking to expand profitability in the United States-the greatest but competitive e-commerce in the world.
Highlights of the guide are:
-
Regulatory readiness is important: US customs, product compliance and tax obligations are strongly different from Europe and Asia, causing risk for brands that are rapidly scale.
-
Customer expectations are increasing: US buyers expect the delivery of the next day/day to have transparent returns and indigenous experiences.
-
Tariffs change math: As Taggart points out, many non -American brands underestimate cost calculations. In -country activation strategies can reduce the amount of effective task exposure by up to 70 %.
“Entering the US market is not just about faster transportation. It is about building the right basis.” “With the proper adherence to the logistics strategy, international brands can open the same level of customer trust and profitability as domestic players.”
About the Author
