The recent New York Fantasy Food Exhibition, which has attracted a large number of exhibitors and buyers – Specialized Food Society (SFA) said the show has attracted about 2,500 booths from 59 countries, a 14 % jump over 2024, with a significant collection (8 % 9 %). Of US tariffs.
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The United States is the largest food entry market in the world in terms of value. In fact, special foods alone – and this does not include all parts of the food – provide a market that is expected to reach $ 231 billion this year. The show is a point of entry into the lucrative US market for many food exporters.
Tariffs are worried about Canadian food suppliers
Canadian food exhibitors in NYFFS failed to hide their uncertainty about the impact of tariffs on their business.
Ajay Dewan, Senior Sales Manager of Ontario Impx of Canada, Inc. Mississauuga, Ontario, whose Indian food products are sold in many food stores in the United States, said Canada, a close United States ally, was concerned about President Trump’s tariffs in addition to joining the USMCA Treaty. It also affected the US buyer’s confidence. However, the Divine Coat pointed out that his products were subjected to USMCA tariffs, even if dairy products were not exempt from tariffs. “Our bestselling product is in the US Bowl (Indian White Cheese), although we cannot carry it without tariffs because it is in the dairy category. ”
Ontario IMPEX of Canada, whose food products are marketed “BRARS”, could increase its 2024 exports to the United States last year. One of the “positive trends” observed since the early 2025 was that buyers purchased products from foreign suppliers before the tariff.
Patates 2000, a Quebec -based company that produces Patates 2000 Poutine Gravy – Malik, George Policronis, who has a background in cooking restaurant, created the sauce that is now the main product of the company – to introduce the sauce to Americans and other buyers.
Responding to a question about the tariffs of President Donald Trump, Policheronis said, “In addition to a gentleman, I have seen love and respect between Americans and Canadians.” He said his sauce is a vegan, though “it tastes like beef and chicken.” “This is a plant product with plants and spices,” he said. By judging the statements of those who had given the example, it was “very popular”.
Patates 2000 is export to Mexico and is negotiating with MapleBrook and Ellsworth based in Vermont (Wisconsin). “We will put our products next to their stores so that the consumer can take a look at our products in both shops,” said Polyicron. “But I strongly believe that any additional tariffs only increase the price of consumer.”
Do more Americans drink tea?
The average American invasion of coffee by other drinks remains challenging, but all kinds of black and green tea are also increasingly popular. Indian tea, which slowly marks the US mainstream market, is no longer consumed only by increasing South Asia’s Diaspora with a tea food that helps not only as a drink but also in social transplantation.
The narrator Kota, the secretary -general of the northeast northeast of Asam, emphasized the fact that tea had a 200 -year -old tea tea. Assam provides a natural environment for tea cultivation with its mountainous area and many rainfall. “About 20 % of the Assam population depends on tea for livelihood,” Kota said. India thought 1.38 billion kg in fiscal year 2024. “Indian tea exports to the United States last year were about 123 million,” he said. ”
Arjit Raha, secretary -general of the Indian Tea Society, said Indian tea exporters were also trying to promote “flavored tea”, including tea injected with spices such as Cardamoms, Cinnamon, and so on.
Bipul UPRI, the Tata Product Trade Development Director, said Tata’s 2024 tea exports were approximately $ 5 million. “The United States is the largest market for our largest best -selling Tetley tea brand and then Tata Tea Gold,” he said.
In the case of US tariffs, upreti admitted that “tariffs may affect, but we hope that the Indian government will finish a deal reasonably” to India “. India had not yet been finalized, since late July, an agreement with the United States, though Indian colleagues have visited the United States to negotiate with their US counterparts.
US is an attractive market for olive oil
The rows and rows of olive oil exhibitors, especially from the Mediterranean and North Africa countries, were a testament to the importance of this cooking material in the American kitchen.
In an interview, Mehmet Emre Uygun, president of the Olive Oil and Olive Oil Exporters Association, who also has its olive oil company Monteida in Istanbul, remembers that Spain and other countries faced bad weather in 2023, a situation that was used by Turkish suppliers.
“Turkish olive oil exports to the United States increased to $ 200 million in 2023. In 2024, the situation was stabilized … Also because the Turkish government had restricted bulk cargo exports due to home shortages. The price of olive oil was stabilized because production costs have fallen relatively,” Ogion said. The United States has appeared as the largest buyer of Turkish olive oil. He said US tariffs have been 10 % since now. He noted that the annual export of Turkish olive oil was $ 900 million.
Due to the “very good product” in 2024, Turkish olive oil suppliers appeared as the second largest producer of olive oil and the largest olive table.
Meanwhile, the association is sending an olive and olive business dealership of 17 Turkish companies in coordination with the Turkish Ministry of Commerce, between September 8 and 11, 2025 on a business promotion trip.
Dubai chocolates are angry in the United States
Dubai chocolates in many food and candy stores become a familiar landscape. In fact, as some chocolates say, it can be seen everywhere and the growing popularity of these types of chocolates to the rich taste and flavor of these chocolates, which is attractive to many American consumers who may initially provide by a Tik Tok movie that offer this unique chocolate.
Dofreeze Board based in Dubai displayed different types of Talent Brand chocolates. The company’s sales manager Alana Palmer received a constant stream from potential buyers who recognized the potential of Dubai’s chocolate trade in the US market, even if the retail price of these chocolates is much higher than other chocolates.
“We have been in operation since 1998 and have been offering the main bakery products … we export to more than 50 countries, including our largest markets in England, Singapore, the Middle East and so on. The United States is a big and very promising market,” Palmer said in an interview. The United Arab Emirates is of the tariff.
European food suppliers say tariffs can hit US consumers
The huge booths arranged by European suppliers also saw informal exchanges on the tariff. European wrestlers pointed out that US consumers should pay deeper into their pockets thanks to 30 % tariffs on EU exports. The Italian wine manufacturers’ Association, known as UTVs, described the expected 30 % of the expected wine tariff as “almost sanctions” of about 80 % of Italian wine.
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