Daniel Ruska writes:
For years, the dominant narrative in the auto industry has been disarmingly linear: the old players are structural laggards. Newcomers, with their electric purity and software-first ambition, will inevitably win. This interpretation was always very convenient. It ignored economies of scale, underestimated the flexibility of incumbents, and treated technological disruption as if it operated outside the realities of industrial operations.
What we are actually witnessing is far away…
The post DR: Between disruption and discipline: Why the future of the automotive industry is being decided in the boardroom appeared first on The Loadstar.
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