As we head into 2026, the ocean shipping market will continue to be shaped by disruption, consolidation and geopolitical uncertainty. For importers and beneficial owners (BCOs), the upcoming contracting season presents both challenges and opportunities.
Gone are the days of looking at ocean freight solely through the lens of price per TU. Stability now depends on participation, planning and the ability to act collectively in an unpredictable market.
Price alone will not protect you
When entering the new contract discussions,…
The post BCOs must prioritize reliability, transparency and service over rates first on The Loadstar.
About the Author
