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Diving summary:
- Clothing brand Old Navy announced last month that it will offer same-day delivery to shoppers nationwide through DoorDash.
- Through the delivery app, shoppers can order denim, activewear, holiday-themed sleepwear and more from more than 1,000 Old Navy locations across the United States, according to the press release.
- Since DoorDash The on-demand delivery service launched for retailers in 2023, adding other major retailers to its platform including Ulta Beauty, Home Depot and Academy Sports and Outdoors.
Diving Insights:
Old Navy’s DoorDash partnership comes at a time when many shoppers are looking for convenience.
“We love to meet customers where they are – on their terms,” said Haio Barbeito, president and CEO of the Old Navy brand, in a press release. “For us, that means removing friction and adding joy, making it easier for customers and their families to get what they want, how and when they want it. Partnering with DoorDash It’s bringing that spirit to life with the introduction of same-day delivery—a brand new value proposition that helps customers save both time and money. This makes shopping for great style as easy and convenient as ordering dinner or groceries.
Old Navy partnership with DoorDash It is based on the continuous growth of the program in the retail category. DoorDash said he has seen an increase in interest in on-demand clothing.
Last December, more than a quarter of the app’s monthly active users ordered items in at least one new vertical category, including retail, according to a press release.
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